Sales Rule No. 1: Start a Simple Conversation Don’t try to sell at the beginning of a customer relationship.

Starting a difficult conversation is often the hardest part. This article will tell you exactly how to do it in a way that makes it more likely for the person to engage without defensiveness.

That’s because it gives you the ability to duplicate yourself and have conversations with multiple prospects at once. Imagine 100 people see a video you've posted to a landing page on your website.