How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics If one of your goals is to have a website visitor download a file, such as a PDF, then you have two key methods to ...

Learn how to set up and use Google Analytics 4 within your Google Sites. Optimize site performance, gain insights and track user behavior.

Learn how to use GA4 for better tracking, insights, and reporting. Track organic traffic, custom events, and SEO KPIs with advanced GA4 strategies tailored for modern search teams.

Google Analytics 4 will eventually be our only GA platform option so it's important to set it up properly. Here's how.

Brands and marketers alike are going to need to calibrate how they look at the data—because those KPIs we all love are getting a shake-up as well.

Google today announced that it has redesigned some of Google Analytics‘ social reports to make it easier for publishers to see when they get inbound links from other sites. The update also makes ...