To have Excel insert the PDF, first open the spreadsheet in Excel. Then, click the "Insert" tab on the ribbon menu and click the "Object" icon within the "Text" group of command icons.

PDF Data Connector from Microsoft will help you import and use PDF data into Microsoft Excel spreadsheets. Learn how to use it.

To insert an image in a cell in Microsoft Excel, click the Insert tab, select the Illustration button, then select Picture. It's so simple!