A recent exploration of Tesla’s system code, highlighted by brand experts, indicates a likely shift towards Epic Games’ Unreal Engine. The Potential of Unreal Engine in ... Continue Reading → ...

Car advertising is the ultimate test for CGI workflows since the details have to be perfect. However, Aston Martin has just demonstrated how well it can be done with a pair of stunning new ads ...

Tesla may switch graphics on AMD-powered Model S and X. Update could add interactive, game-like 3D car renderings. Rivian, Ford, Volvo, Lotus, and GMC already use Unreal Engine.