Search volume is a key metric in keyword research. Read about its limitations and how to get the most out of keyword search volume for SEO.

Hidden keywords, overlooked rankings, and content gaps – Google Search Console reveals it all. Here’s how. When it comes to keyword research, SEO professionals often rely on expensive tools to ...

Sticking to the same set of keywords in your paid search campaigns might feel safe, but it can limit your reach. Consumers search in countless ways, often using terms you may not have considered ...

When you optimize your keyword list correctly, you're also optimizing your offer, audience, and conversion rates. Here's how to do it.

Why organize keywords? Keyword lists are messy. They contain every little variation of each particular query because they include whatever enough people spontaneously type into the search box. We ...

No website page or blog should ever be written without first consulting a keyword planner — an online tool that reports the search volume, competition and geographical search trends of keywords. When ...

Optimizing Keywords and Negatives is a task I recommend to my clients that they do regularly. In this How To, I will include some real-world experience along with the basics of how to use the ...

With keyword expansion, your goal is to target new keyword opportunities by discovering potentially untapped relevant and traffic/lead-driving search verticals – adding a mix of modifiers or stems ...

An executive search firm founder saw his candidates increase inbound messages from recruiters and hiring managers by 10X just from adding one keyword.