Your logo defines the quality of your brand. And therein lies the danger. A gorgeous logo probably won't increase sales, but an ugly logo can demolish your brand and force you to lower your prices.

The integration of AI in logo design, specifically through the use of ChatGPT and AI art generators like Midjourney, Stable Diffusion, and DallE 3, offers a new frontier in digital design.

An eye-catching logo says a lot about your lab’s research, workplace culture and collaborative potential. Take time to get it right.