The app frustratingly doesn't allow users to paste clickable links on individual Instagram posts. Some speculate it's to protect the app from spam and enhance the user experience.

Instagram users can now add clickable links to their IG stories. Here's how you can do this in simple steps.

Gone are the days of “link in bio” story posts. In October 2021, Instagram announced that it would expand the ability to add a clickable link directly to a story post.