Understanding how to use anchor text effectively is an important piece of your overall link-building strategy.

Don't overlook the importance of anchor text. Discover the different types and recommendations for best SEO practices in this beginner-friendly guide.

Optimizing anchor text is as delicate as it is essential. Blackhat tactics risk penalties, but playing it too safe means low rankings. Learn more.

Internal anchor text can significantly impact search visibility. This research includes data from more than 3,000 ecommerce and non-ecommerce domains and examines more than 280,000 internal links and ...

Microsoft Word 2013 supports this arrangement via text boxes that anchor to a specific place on the page. The document's main text then wraps around the text box according to your preferences.

Link building anchor text is tricky. Here are a few key things to know to optimize your anchors and avoid search engine penalties.

Recently, I’ve been writing a lot about getting away from repeatedly using the same keyword-based anchor text (which may lead to a hop into the Google penalty box) and steering toward a larger variety ...