So while I can't provide a catch-all how-to guide on playing the Substack game, I can at least provide a few unscientific insights about what worked for me – and might (or might not) work for you.

Before Substack's chat feature, MacNaughton encouraged her audience to share their work with her on Instagram. Now, she has those conversations through chat and has hired a community manager to ...

Newsletter subscription platform Substack will begin taking advantage of an option on the U.S. App Store that allows users to ...

But on Substack, you're trying to foster meaningful connections with readers who want to read you. Some of the most successful publications on Substack are about very specific topics. You do you.