Roblox clarified that advertisers were previously able to target their campaigns to specific age groups (but only to users age 13 and up). However, advertisers could only run ads in experiences rated ...

Why video is key to Roblox’s evolving advertising strategy The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions ...

With the Rewarded Video ads, Roblox users watch up to 30 seconds of full-screen video ads in the Roblox games and online experience to receive the perks the game creator chooses to make available.

Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups.