Google Ads API eliminates 24-hour wait for conversion adjustments, streamlining data management for advertisers starting Sept. 9.

Google will switch to a monthly release cycle for the Google Ads API release schedule. This will result in more frequent ...

Google announced last week a new version of the Google AdWords API, v201309, has been released. The major difference is bringing the offline conversion import feature into the API.

Google said it is working on fixing the bug and correcting the conversion data. What happened? A bug caused Google Ads Search and Shopping campaign conversions to be overreported. What is the ...

How to Set Up Offline Conversions in Google Ads Offline conversion tracking is fast becoming necessary because of recent updates. Learn how to set them up and the underlying strategy here.

Google is recruiting participants for an online panel through a partnership with Gallup that will serve as a truth set to validate its conversion models.

Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions.

Google updated its API release schedule update, there is new Demand Gen ad_network_type reporting, Platform comparable conversions and Campaign-level negative keywords for PMax - plus more.