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Warner Bros. and Legendary Pictures are leaning into gamification on Roblox to promote “Godzilla x Kong: The New Empire,” which hits theaters March 29, per details shared with Marketing Dive.

The Roblox Islands Godzilla vs Kong event went live on March 19 at 12 PM PST. Unfortunately, the event will only last for two weeks.

Roblox (RBLX) unveils the trailer of Godzilla x Kong: The New Empire on its platform and provides an interactive experience for viewers.

The newly announced Roblox avatar updates aim to inject both more customization and more realism into the blocky Lego-like looks that are synonymous with the platform now.

Roblox Connect weaves Roblox's existing avatars, voice chat and camera-based facial animations together into a new product.

To encourage participation, “Godzilla x Kong Obby” dishes out collectibles that can be redeemed for exclusive Roblox gear, including Godzilla’s tail and head and Kong’s head and axe. The Gang, a ...

Roblox RBLX recently unveiled the trailer of Godzilla X Kong: The New Empire on its platform. It is the first instance of a 2D trailer transforming into a 3D playable game on the platform. This ...