Since implementing Facebook’s Conversion API, Thinkster’s match rate – aka, the percentage of sales it can attribute back to a Facebook ad campaign – increased to more than 90%, which was more in line ...

Facebook Ads Updates: Conversions API Gateway & AEM for iOS14 Users See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout.

Another effective method for pivoting your Facebook ad strategy while adapting to new data privacy and advertising realities is with the Facebook Conversions API (CAPI).

Simplified Conversions API setup: “The Conversions API creates a simple and reliable connection between your marketing data and the Facebook systems that help businesses optimize ad targeting ...

LiveRamp, an Acxiom company, now integrates with Facebook to enable marketers to connect Facebook advertising campaigns with offline sales transactions taking place in stores, branch offices, contact ...

Meta says that it’s been able to close its measurement gap for web conversions on iOS by nearly half, from 15% in September to roughly 8% now.

Data and analytics company and Facebook Conversions API partner, Terragon, is set to hold a webinar aimed at highlighting the imminent threat the death of third-party cookies poses to the digital ...

Marketers don't actually want clicks, they want the downstream conversions and the return on investment that follow. So today Facebook begins allowing advertisers using its API to ask it to show ...