The greatest direct mail letter in the world is no better than the worst one if it is sent to the wrong list. Both the message and the recipient must be in harmony or the letter fails. A good list is ...

NextMark Inc., a Hanover-based designer of direct-mail applications, has been awarded a patent for a new mailing list selection technique. According to the company, the patent describes a method for ...

QR codes can add value to direct mail, but only if used effectively. Here are some best practices for utilizing this tool in your campaigns.