Descriptive statistics are the cornerstone of data analysis. This method provides the researcher with the tools necessary to understand the statistics on hand. It offers insight into the ...

Columnist David Fothergill provides a handy primer on statistical principles that can help make your sense of and glean insights from your marketing data.

Explore the importance of robust statistics like median and MAD in data analysis, ensuring accurate insights despite outliers ...

Learn how to use Excel to quickly calculate basic descriptive statistics for a dataset, including mean, standard deviation, minimums, and maximums.

“Business intelligence” generally refers to the class of software that provides elaborate collections of descriptive statistics based on the everyday transactional data of an organization.

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

We propose a way to formalize the relationship between descriptive analysis and structural estimation. A researcher reports an estimate ĉ of a structural quantity of interest c that is exactly or ...

Improvements in technology have dramatically changed what enterprise analytics can do, but predictive and descriptive analytics still require time, expertise, and heaps of data, and often produce ...

Understanding the specific categories of CRM data and how to use them effectively is essential to getting the highest return on your CRM investment.