As the industry embraces Nielsen's big data + panel, the NFL is on board with the new measurement tool, but chief data and ...

“Proximic by Comscore’s Data Partner Network gives us a new way to extend our audiences, while driving strong advertiser performance and smarter monetization, with Circana’s best-in-class audiences ...

While big data streams from smart TVs and set-top boxes allow for granular and near real-time measurement of viewing audiences, the latest ARF DASH TV Universe study illustrates the extent to which ...

There is extensive literature on the development and validation of multi-item measurement scales. Much of this is based on principles derived from psychometric theory and assumes that the individual ...

However, if you understand how smart scales get their measurements, you can better use that information to focus on what matters and ignore the noise.

The partnership will integrate HyphaMetrics’ omni-channel cross-device panel measurement with VideoAmp’s commingled TV viewership data to facilitate cutting edge audience insights.

Representative TV audience measurement is increasingly centered around outcome-based optimization, tying impressions to real-world action.