However, if you understand how smart scales get their measurements, you can better use that information to focus on what matters and ignore the noise.

As part of our Data for Drummies guide, the IAB’s Angelina Eng argues that privacy isn’t a barrier but a catalyst for ...

“Proximic by Comscore’s Data Partner Network gives us a new way to extend our audiences, while driving strong advertiser performance and smarter monetization, with Circana’s best-in-class audiences ...

Smart scales can measure over a dozen body metrics in addition to your body weight. We spoke with experts about how they work ...

I can't recall if Nielsen ever ran a commercial, but it just dropped an "explainer video" promoting why its new Big Data + Panel is a "new-and-improved" advertising currency.

To answer, “How successful are these SCMs at a watershed scale?” we need metrics that can be used to quantify watershed-scale SCM success. Existing metrics may not work well for settings with many ...