As we look forward in 2023, data decision makers need to consider how they can continue to evolve. Here are four customer data collection strategies I've found to be particularly important at the ...

Once your clients have established a strong foundation of first-party data and implemented a privacy-centric data collection strategy, the final step is putting the data to work.

Authors say this new cancer data collection strategy is designed to work in concert with the Pan-Canadian Health Data Strategy (pCHDS), which was compiled by the Public Health Agency of Canada in ...

You can’t just check off the boxes and go on your way: Continue learning about new digital tools and first-party data collection strategies to keep pace with the competition.

The Role of Everyday and Virtual Events in First-Party Data Collection Events—specifically everyday, repeatable events as opposed to infrequent flagship events—are important to a B2B data collection ...

In the journey of moving from "data-driven" to "data-informed," it is imperative that product leaders understand the data pitfalls that might impede their efforts.

This ensures safe and efficient data collection and analysis, proving essential for devisers of digital strategy and business intelligence in today’s digital world.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies Are you ready for the end of third-party cookies in Google Chrome? Watch on-demand and learn how to navigate the upcoming changes.

Authors say this new cancer data collection strategy is designed to work in concert with the Pan-Canadian Health Data Strategy (pCHDS), which was compiled by the Public Health Agency of Canada in ...