Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

Infiniti Research has announced the completion of their latest customer segmentation analysis for a retail company.

Behavioral segmentation through deeper data analysis is helping marketers differentiate their products and understand prospects better.

Among the 79 speakers at the recent Utility Analytics Week conference, I had an interesting discussion regarding customer segmentation-related analytics trends with American Electric Power’s Stephen ...

Infiniti Research has announced the completion of their latest customer segmentation analysis for a retail company.

In the next section of this blog, I will walk you through a step-by-step process for conducting an enterprise customer market segmentation analysis when limited customer data is available.

In a highly competitive market, it might make little sense for a salesperson to spend time going through deep customer segmentation analysis, then following up with sales calls to the appropriate ...

There is a need for brands to reevaluate their customer segmentation strategies and how they build segment profiles.