Give your search engine a name, add the websites you want to see search results from, and then click the Create button to create your search engine. But it doesn’t stop here.

Previously, Apple has been a subject of hot topics featuring search engines. Some speculate that the tech giant can create one, but it won't happen anytime soon.

In a US federal court declaration, Apple SVP of Services Eddy Cue outlines why the company doesn't want to take on Google.

Learn how topic clusters can boost your site's authority and rankings, plus tips for creating content-rich hubs that satisfy users' needs.

Apple has filed a motion to defend its ability to make search distribution deals with Google.

Apple has all the elements to create its own search engine for its devices should it decide to end its reliance on Google, according to a new report. Google has been the iPhone's default search ...

Apple reportedly has an AI search in the works. The AI search experience could have a standalone app and power Siri. Timely and strategic release with broader success of AI search engines. With ...

Rumor has it that Apple might be interested in lauching its own search engine to compete with Google. Here's why it's not going to happen.

The search business is "rapidly evolving" due to artificial intelligence, so it would be "economically risky" for Apple to create a search engine.

A court filing in the Google monopoly case reveals Apple's lack of appetite for building a search engine or entering the search text ad market.