Understand the key differences between search rankings and AI citations, and how to create content that performs in both.

Here’s how combining cutting-edge tech, human curation, and a creator-focused business model could challenge Google’s dominance.

While you can't easily set ChatGPT Search as a default search engine in most browsers (which you maybe shouldn't do, anyway), you can still create shortcuts to quickly and easily search anything ...

A court filing in the Google monopoly case reveals Apple's lack of appetite for building a search engine or entering the search text ad market.

The development of a search engine would require diverting both capital investment and employees because creating a search engine would cost billions of dollars and take many years.” ...

Using Google's models might be a smart move for Apple, as the company has developed capable models and has experience ...

In a US federal court declaration, Apple SVP of Services Eddy Cue outlines why the company doesn't want to take on Google.