Classical conditioning can help us understand how some forms of addiction, or drug dependence, work. For example, the repeated use of a drug could cause the body to compensate for it, in an effort ...

Unlike other forms of conditioning, such as operant conditioning--where one, for example, performs an action for a reward--the conditioned response in classical conditioning (e.g., the cravings ...

We conducted four experiments to test various properties of classical conditioning in an advertising/consumer behavior context. Experiment 1 demonstrates attitude conditioning at each of four levels ...

Classical conditioning, sometimes referred to as Pavlovian conditioning, is one of the most well-known concepts in psychology. It can be described as the concept of learning through association ...

A long-standing debate in neuroscience is whether classical and operant conditioning are mechanistically similar or distinct. The feeding behavior of Aplysia provides a model system suitable for ...

These findings, which are consistent with principles of classical conditioning, establish the associative and interpersonal nature of implicit self-esteem and demonstrate the potential benefit of ...

Calling COVID-19 the "Chinese virus" is a disturbing example of classical conditioning theory, which was discovered by Ivan Pavlov (1849-1936).

Researchers at Ruhr University Bochum, Germany, have successfully implemented a special form of classical conditioning. They showed on a group of 75 people that effects of transcranial magnetic ...