Roblox remains a top growth story, but the stock is now priced for perfection after a major run. Click here to find out why ...

Roblox last week revised its policies to explicitly prohibit ads targeted at users under 13, or those in the Gen Alpha range.

Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

Roblox faces safety concerns amid user controversy, risking user growth and stock value. Find out why I rate RBLX stock a ...

As Generation Alpha blends gaming with social connection, brands are moving into platforms like Roblox to stay relevant—and drive real-world sales.

To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here's the marketing plan.

Previous Roblox hits like Dress to Impress were buoyed by influencers like Kai Cenat, but this one is all short-form videos. “It’s a lot of younger kids coming in,” KreekCraft said.

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Generation Alpha’s FarmVille Is Growing Like Crazy in Roblox On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time.