Louis Vuitton is working with makeup artist Pat McGrath on the launch of a new makeup line called "La Beauté Louis Vuitton." It is expected to debut with 55 lipsticks, 10 lip balms and eight eyeshadow quads.

This is just the beginning,” McGrath tells Vogue mischievously. “We are setting a new standard in luxury beauty.”

Louis Vuitton is officially entering the makeup category for fall 2025. The brand tapped Pat McGrath as the creative director.