Bloodlines" arrives on HBO Max Aug. 1, Warner Bros. Discovery announced Friday. The film follows characters trying to outrun ...

Discovery has settled on a date to reskin the Max streamer back to HBO Max: Early this Wednesday morning, according to streamer insiders. The flip won’t happen simultaneously, but customers will see ...

Amid its rebrand back to HBO Max earlier this month, Warner Bros. Discovery’s streaming service is continuing to prove to be ...

Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s ...

Warner Bros. Discovery plans to A/B testing on photo thumbnails for HBO Max, employees told BI. Netflix, Disney+, and Hulu ...

Max brought back its former name, HBO Max, on Wednesday, according to a press release. The company first announced the change to the streaming service during its Upfront presentation in May, and ...

Warner Bros. Discovery made it official: today's the day streamer Max was re-rebranded back to HBO Max. For good. Seriously. We ...

HBO Max continues its efforts to rebrand and attract new subscribers, but its latest decision to cut family-friendly channel ...

However, has also been through a somewhat embarrassing rebranding process, returning Max back to its original HBO Max moniker ...

Warner Bros. Discovery has appointed Sasha Breslau and Alessandro Volpato to lead content acquisitions for HBO Max in the U.K ...