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Cracker Barrel and the Americana debate

It’s time to Make Cracker Barrel Great Again.” It’s not only conservatives who are irked. Some liberals, too, lament the ...
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Cracker Barrel stock tanks in wake of logo redesign: 'Tradition is cringe'

The stock of Cracker Barrel Old Country Store, Inc., tanked in the wake of its new logo redesign, which has prompted ...

Finding God in a Cracker Barrel

Targets of this ire have included museums and colleges that are seen as supposed bastions of “woke” culture, but also brands.

Cracker Barrel backlash: Americans 'sick of having our culture and heritage stripped from us,’ Starbuck says

Conservative activist Robby Starbuck criticized Cracker Barrel's rebranding efforts and corporate policies, claiming the ...

Cracker Barrel’s first rebrand in nearly 50 years backfired. The company’s stock lost nearly $100 million after introducing a more minimalist look

“Cracker Barrel is nostalgia for many, especially customers in the South and Midwest who feel ownership and pride over the ...

Cracker Barrel crackup: How the culture wars are upending corporate branding

For America's big brands, there is little profit in the culture wars: It is simply too easy to lose customers by taking sides ...