Hollywood makes hundreds of films, so many that we can miss a few hidden gems that get overshadowed by blockbusters and award ...

While movies typically prioritize box office success and audience approval, some films defy expectations by boldly critiquing ...

The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

MBC Media Solutions (MMS)'s Fouad Debouk explores how radio's in the digital age is shaping the future of media engagement.

Will it be a broadcaster or some DTH players who can see business sense in audience measurement, building upon the return ...

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens ...

So far, TV rating operations in the country were led by BARC, which many saw as a monopoly. On Thursday, the ministry of ...

I&B Ministry's new TRP policy draft proposes modernising TV ratings with multiple agencies, addressing current system gaps.

audience measurement. PODCAST: AdExchanger Talks. Measurement Will Never Be Perfect, And That’s Okay. BY Allison Schiff // March 8th, 2023. Ad measurement is becoming more challenging due to signal ...

Comscore's expansion of YouTube audience measurement capabilities into key international markets (Canada, France, Spain, and Malaysia) enhances its global presence and service offerings.

The firm is exploring the feasibility of multiscreen measurement with several partners, including DTH and cable operators as ...

The Ministry of Information and Broadcasting proposes amendments to TV ratings guidelines, aiming to allow more players in ...