Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Data overload causes confusion. Avoid overwhelming your business with excessive data. Focus on the key metrics that directly support your goals. Data integrity is key. Clean, accurate data is ...

Corporate strategy historically comes from the top: business leaders nodding along to boardroom presentations and setting direction based on high-level forecasts, industry trends and a touch of gut ...

Artificial intelligence is no longer just a buzzword; it's a transformative force reshaping industries, from healthcare to finance to retail. However, behind every successful AI system lies an ...

Fewer than half of business leaders say their data strategies -- how data is collected, managed, stored, and accessed -- are completely aligned with their business priorities. That's according to a ...

The Office of Management and Budget in 2020 and 2021 teamed with agency chief information officers and chief data officers to issue the federal data strategy and action plans, laying out a 10-year ...

The AI transformation is gathering steam. Consultancy Carruthers and Jackson's recently released Data Maturity Index found that just 7% of organizations don't use any form of AI, a significant drop ...

The Defense Information Systems Agency (DISA) published its data strategy for fiscal years 2025-2027 on March 4. DISA’s goal is to optimize its network, enhance cybersecurity and leverage artificial ...

Data is now a key resource on the battlespace, with crucial applications in everything from intelligence, surveillance, and reconnaissance (ISR) to maintenance. The Australian Department of Defence’s ...