If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of ...
Cryptopolitan on MSN
Google engineer proposes sharing detailed data on how its ad system selects winners
A top Google engineer told a federal court the tech giant is prepared to lift the veil on how its advertising system picks ...
12don MSN
Google willing to share digital ad data with publishers to address monopoly, executive testifies
Google is willing to cough up more advertising data to publishers to fix its illegal monopoly over digital advertising ...
The Justice Department is pushing a federal judge to force Google to sell its AdX advertising exchange and overhaul its ad ...
The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising.
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