PRNewswire/ -- aytm (Ask Your Target Market) today announced the launch of Conversation AI, a significant enhancement to its ...

In the framework of Grounded Theory and qualitative research, the author uses a study of medical technology and medical work to examine the supposedly "self-evident" procedure of coding field ...

This release also introduces a concept Discuss is calling vibe coding for market insights. Borrowed from software development, where AI turns natural-language instructions into code, vibe coding in ...

Text-based classification Qualitative coding of focus group transcripts is a resource-intensive process. Researchers who carried out the qualitative analysis of these transcripts considered using a ...