From answering complex queries to generating creative content, large language models (LLMs) like ChatGPT, Gemini, and others are becoming integral to how users seek and consume information online.

For the past year, we’ve talked about how AI might change search. That moment is over. This is no longer a “what if” conversation. We are seeing a measurable shift in web traffic movement. At ...

A new report out today from edge cloud platform provider Fastly Inc. highlights how the explosive growth of artificial intelligence bots is reshaping web traffic, content access and infrastructure ...

The new change, which Cloudflare calls its Content Signals Policy, happened after publishers and other companies that depend ...

When Google unveiled AI Overviews last year, online publishers worried that the AI-generated blurbs in the top spot of search results would spark precipitous declines in traffic and gut the business ...

Google’s AI Overviews feature has led to a significant increase in the frequency of “zero clicks” to search queries — drastically reducing traffic to news websites, according to a new report. Since ...

Search driven traffic used to deliver visitors and sales. AI is reducing those clicks and businesses that rely on educational content are feeling it first. For years, the formula for online business ...

Around the beginning of last year, Matthew Prince started receiving worried calls from the bosses of big media companies. They told Mr Prince, whose firm, Cloudflare, provides security infrastructure ...