Your marketing strategy is only as good as the time you take to verify its effectiveness. Having the ability to identify if the goals you set have been reached or not lets you determine what needs to ...

Brands must stop siloing PR, affiliate, and paid media if they want to build a loyal consumer base. Here's the strategy they ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes. In an ever-increasing world of messy attribution – thanks to privacy law ...

Trust-building is predictable. Humans form trust in known ways. And when that trust-building happens digitally, it’s ...

Erica Sachse of Powered by DMT shares marketing tips from a data scientist's perspective. As the real estate market continues to adapt to new technologies and shifting consumer behaviors, ...

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A recent survey found that 68% of consumers spend a quarter or more of their time on social media watching videos. This is great news for marketers who want to find ways to connect with their target ...

Seven key performance indicators that are crucial for the success of your marketing campaigns. The ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it ...

A new study by the World Federation of Advertisers and Flock Associates highlights a growing dissatisfaction among marketing procurement teams at large international brands with their current KPIs.

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is one of the most effective ways to ...