Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

It’s well known that having plentiful, high-quality data is necessary to becoming a data-driven organization. After all, data powers strategic decisions across any business function, ranging from ...

Chances are you’ve benefited from a nonprofit—whether by listening to public radio, adopting a pet from a shelter, attending a community arts event, or witnessing their support through local food ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It’s a question that many CEOs are contemplating these days as leadership teams and boards ...

Data management and artificial intelligence (AI) have had a significant impact on many aspects, from personal interactions to business transactions — and the printing industry is no exception. Andy ...

Removing the need for large IT management teams or lengthy implementations means these businesses can realize value quickly, adjust investments over time and build momentum toward a fully digital, ...

Philadelphia-based Jefferson Health COO Laurence Merlis says the health system turned to retail giant Target as a model for data-driven expansion, focusing on high growth potential areas and ...

The wave of cyberattacks and data breaches has turned information governance from a compliance afterthought into a required business function. Yet, despite well-publicized threats and skyrocketing ...

FILIPINOS love the internet. With 97.5 million people online, equivalent to 83.8% of the population, the Philippines ranks among the heaviest internet users in the world. Nearly all of these internet ...

Every decade in business brings a new buzzword. The 1980s had “re-engineering.” The 1990s, “synergy.” The 2000s, “disruption.” The 2010s gave us “digital transformation.” Today the phrase still ...