Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

It’s well known that having plentiful, high-quality data is necessary to becoming a data-driven organization. After all, data powers strategic decisions across any business function, ranging from ...

“AI isn’t just changing how we market – it’s redefining what’s possible,” says Courtney Keating, Acxiom’s CMO. “When you ...

Chances are you’ve benefited from a nonprofit—whether by listening to public radio, adopting a pet from a shelter, attending a community arts event, or witnessing their support through local food ...

AI is reshaping brand engagement, but its effectiveness relies on high-quality, curated data, a significant challenge for ...

Data management and artificial intelligence (AI) have had a significant impact on many aspects, from personal interactions to business transactions — and the printing industry is no exception. Andy ...

FILIPINOS love the internet. With 97.5 million people online, equivalent to 83.8% of the population, the Philippines ranks among the heaviest internet users in the world. Nearly all of these internet ...

Michigan State Police’s recently reinstated motor unit is taking aggressive action against dangerous driving behaviors on ...

City leaders are using the data to find gaps in services and figure out what needs to change to better support survivors.