Fragmented sessions distort insights. GA4 cross-domain tracking unifies data across brands and regions so marketers, analysts ...

For many years, privacy advocates have been sounding the alarm on the use of cookies to track, profile, and serve personalized ads to web users. The discussion has been especially acute over cookies ...

Starting in iOS 17, iPadOS 17, and macOS Sonoma, Safari can remove tracking parameters from URLs in order to prevent cross-website tracking. Keep reading to learn how it works and how to control the ...