Hospitals and healthcare organizations have come under fire for their use of third-party web tracking technologies and analytics software like Facebook parent company Meta’s Pixel tracker. These tech ...

If your business relies on a strong Web presence, you need to pay close attention to visitor statistics to improve performance and more accurately target markets and demographics. The Google Analytics ...

When business owners talk about analytics, they often are referring to web analytics. They talk about setting up tools such as Google Analytics or Adobe’s SiteCatalyst to track page views, test ...

The Department of Health and Human Services and the Federal Trade Commission sent a joint letter to hospitals this summer warning them that using third-party analytics tools on their websites could ...

Google Analytics is a free web analytics tool that generates detailed statistics on a website. All content released from CORE to www.army.mil is automatically connected to Google Analytics, allowing ...

Knowing how often site visitors view PDF files can help you determine the popularity of particular files. Google Analytics, a free tracking tool, helps site owners monitor website activity. This tool ...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...

I'm big into analytics. I track everything on my company site. There’s analytics that delivers basic information about how your search ranking is performing and maybe even some that tells you why it ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Even if you believe you’ve developed the best product ...