BMW's own Heart of Joy control unit will debut in upcoming Neue Klasse EVs It consolidates multiple separate control units into a single, integrated one Promised benefits include quicker and more ...

The BMW iX3 has a 'Superbrain' that controls the car’s dynamic functions. It’s a complex piece of equipment with a simple goal: to provide a better driving experience.

Pushing a vehicle to its limits is the essence of motorsport. Having a pro driver push you around a track in a test rig is the essence of awesome. That's what BMW had in mind at its Performance Center ...

BMW is on the brink of unveiling the first ever model built on its all-new Neue Klasse architecture—the platform that will underpin its next-generation electric vehicles. While we don’t know quite yet ...

“The Neue Klasse is much more than just a car or a specific concept,” BMW chairman Oliver Zipse says. “It is redefining the BMW brand—and, at the same time, will be more BMW than ever.” Bear that in ...

The all-in-one ECU was designed in-house in the hopes of making BMW’s new EV stand above the crowd. The all-in-one ECU was designed in-house in the hopes of making BMW’s new EV stand above the crowd.

BMW will launch its first ‘Neue Klasse’ electric vehicle later in 2025, taking the form of a sedan similar in size to the ...