SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today announced its acquisition of oolo, a leading AI-powered user acquisition ...

The rise of smartphones and app usage have had a big impact on the growth of mobile advertising, which is projected to see spend of $64 billion this year and grow to $158 billion in 2018, according to ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global attribution leader, today announced the launch of its Campaign Management Integration with the industry’s leading platforms, including Bidalgo, ...

Although Salesforce is only taking a small percentage of AppsFlyer as part of the round extension – less than 1% of the company, according to AppsFlyer CEO and co-founder Oren Kaniel – the investment ...

AppsFlyer, a provider of marketing measurement, attribution, and data analytics, has acquired oolo, a user acquisition and monetization decision-making platform provider, for an undisclosed amount. As ...

AppsFlyer, an attribution provider launched a Campaign Management integration with several marketing platforms, including Bidalgo, Algolift, Bidshake, and Appsumer, allowing users to automate the flow ...

AppsFlyer has gone from one general BI dashboard to everyone in the company using multiple dashboards on a daily basis, as it centralised its analytics on Looker. AppsFlyer provides some of the ...

Cute happy robot face avatar. Chat bot vector icon in simple modern flat style. If these data clean room walls could talk … well, they can, actually. Especially now that chatting with clean rooms is ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More AppsFlyer has raised $210 million in funding to accurately measure mobile ...

VPNs are a vital tool for protecting our privacy online. They encrypt our data, protect it from dangerous third-parties, and often come with a host of additional cybersecurity features. But recently ...