Perhaps Kai Cenat, the biggest Twitch streamer in America, can get the attention of the NBA on innovative ways to connect ...

If you tuned into any WNBA All-Star Weekend coverage, you probably heard about the 'StudBudz' multiple times. The two pink-haired friends are Minnesota Lynx teammates, Courtney Williams and Natisha ...

Atlanta-based content creation group Any Means Possible (AMP) has increasingly become more relevant within the streaming ...

Every aspiring basketball player with hoop dreams knows Kyrie Irving, whose decade-long career has become integral to NBA lore. In his time off the court, the D ...

Twitch has taken another hit as rival platform Kick reached a major milestone, surpassing 1 billion hours watched for the first time.

A neon pink cloud rolled toward me, illuminating the dimly lit Indianapolis convention center in which I stood. Courtney Williams and Natisha Hiedeman, dressed ...

Load management among star players further affects viewership. In 2023, NBA All-Stars averaged 64.4 games played, compared to 79.2 games two decades earlier in 2003.

NBA commissioner Adam Silver has contributed the drop in viewership to the 2024 Presidential Election, World Series, and other external events on the decline. “I think we’re just looking at a ...

Viewership of livestreaming channels across Twitch, Kick and more platforms is up 10% from last year, per a new report, indicating a boost to that creator industry following a post-pandemic dip.

It still holds ground in gaming, but, overall, Twitch's growth could be interpreted as stagnant. Thanks to its diversity of content, YouTube continues to dominate with a staggering 14.98 billion ...

The 2024 Lakers-Warriors game peaked with 8.447 million viewers at 10:30 p.m. ET.. Given last year’s desultory viewership numbers for Christmas Day — the 2023 five-game NBA Christmas Day ...