Instagram Threads will begin testing video ads, Meta announced on Thursday. The test, which will make Threads look more like its competitor X, is an expansion of Threads’ advertising initiatives, ...

Instagram Threads is rolling out users’ most-requested feature to date: the ability to message people directly, without having to switch to another app, like Instagram. The company said direct ...

Threads adds its own DM inbox. It won't link to Instagram messages. Testing starts in three countries. Meta is rolling out a direct messaging feature just for Threads that, importantly, won't connect ...

Threads was a kind of extension of Instagram when it launched in 2023. However, over time, the reliance of Meta’s X rival platform on Instagram has waned. Now, Threads is getting its own DM inbox, ...

Threads and Instagram are continuing to decouple. Meta's social network has updated its Hidden Words setting to make it separate from Instagram. Prior to this update, users had one global Hidden Words ...

Meta is testing a new way to create an account on Threads that will require a Facebook account to authenticate the login and base their profile on. This is not yet available to users as the option ...

Nearly two years after launching Threads, Meta is finally giving in to users on one of the most requested features for the service: direct messaging. The company is beginning to test a dedicated inbox ...

New data from digital market intelligence company Similarweb shows Threads a close second to X when compared by number of worldwide daily active users on iOS and Android. For June 2025, X had about ...

Threads, Meta’s text-based social media platform that sought to capitalize on user frustration with the Elon Musk-owned X, overtook its competitor in daily active users on mobile devices worldwide for ...

The text-based app from Meta is launching a tool that lets users hide spoilers in text or images, to encourage discussion of TV shows and films on the platform. By Alex Weprin Senior Editor Threads, ...