Uncertainty is a key component of everyday economic decisions of consumers and, perhaps not surprisingly, it plays a central ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

providing real-world examples demonstrating its significance in shaping markets and consumer behavior. Consumer surplus is based on the economic theory of marginal utility, which is the additional ...

Amitrajeet A. Batabyal does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations ...

SAN DIEGO (KGTV) — San Diego's inflation rate was the highest in the nation last month, but most people can still afford a tube of lipstick. The "lipstick effect" — a theory that people buy small ...