Earlier this month, many of us let out a collective groan as we received that dreaded message: “Have you seen the latest Adalytics report?” Cue the usual discussions of the ad industry’s latest horror ...

CTV investment accelerates as measurement and AI evolve. CTV remains a true lean-back, highly engaged environment, but it’s under-monetized relative to time spent. In 2026, that gap in spend will ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Who bought what and why this year? Here’s a (mostly) comprehensive list of all the notable ad tech, agency and digital ...

A federal judge ruled Thursday that Google illegally acquired and maintained a monopoly over advertising technology, the second time in less than a year that the tech giant has been found in violation ...

As ad tech continues to evolve, advertisers, publishers, and technology providers are navigating new challenges and opportunities in 2025. But beyond the noise of industry buzzwords and shifting ...

AppLovin sold its Apps business for $900M, shifting focus entirely to high-margin ad-tech and AXON platform growth. Ad revenue hit $999M in Q4-24, accounting for 73% of total revenue, with a 78% ...

At NAB Show, a number of exhibitors are offering technology designed to help broadcasters generate additional revenue in a changing advertising market. Traditional linear broadcast is becoming more ...

Ryan Alpert speaks about why Tech was the right fit, creating a niche in Atlanta’s crowded sports scene and more. Georgia Tech Vice President and Director of Athletics Ryan Alpert listens to Georgia ...

In today’s Tech Bytes, an ad blocker for the real world. It’s an app developed for Snap’s Spectacles AR glasses by a software engineer in Belgium. Cameras on the glasses work with Google’s Gemini to ...