Anyone who has bonded with a puppy madly sniffing with affection gets an idea of how scents, most not apparent to humans, are critical to a dog's appreciation of her two-legged friends. Now new ...

“Unless we are much mistaken, the next phrase that is going to be on everyone’s tongue is ‘subliminal advertising.’” - The Nation, October 5, 1957 In 1957, an intense, very real fear regarding a new ...

Would a successful ad man lie? That was the somewhat incredible question buzzing around Madison Avenue in the fall of 1957. [See Part 1.] Marketing consultant James Vicary claimed to have the holy ...

Facial color affects early stage of subliminal processing of facial expression, say researchers, providing the first neurophysiological evidence showing the effects of facial color on emotional ...

Answer: Research in marketing has shown that subliminal advertising does not work. In careful studies, subliminal perceptions has had no effect on motives like hunger. Nor does it have an effect ...

EVANSTON, Ill. --- Anyone who has bonded with a puppy madly sniffing with affection gets an idea of how scents, most not apparent to humans, are critical to a dog’s appreciation of her two-legged ...

Facial color is suggestive of emotional states, as in the phrases: "flushed with anger" and "pale with fear." Although some behavioral studies have investigated the effects of facial color on ...