Once a business has identified its target market--the people most likely to purchase its goods and services--it may divide the customers further using segmentation strategies. Customers in these ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has announced the completion of their new consumer segmentation engagement on the food packaging industry.

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the different types of market segmentation ...

Easy access to rating information on the web has fundamentally changed the way consumers make purchases. They’re no longer a passive group and in many cases, they make a concerted effort to conduct ...

We’re in the midst of a marketing paradigm shift. Brands that previously found success in casting a wide audience net are now tailoring their products, services and approaches -- not only to ...

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

Segmenting your market means selling to a specific target audience or audiences using one of several different methods. One of these methods, known as a differentiated segmentation strategy, is to ...

Mobile marketers sit on a goldmine of first-party data, but few fully leverage it. This article outlines six segmentation tips to help you re-engage lapsed users, convert high-intent ones, and ...

Market segmentation, in which consumers are grouped into categories that then define how they are engaged and supported, is still a relatively new concept in healthcare, but can greatly benefit the ...