Salesforce and Google announced Wednesday that data from Salesforce's Sales Cloud can now be imported directly into Google Analytics 360. The integration stems from a strategic partnership that the ...

Google has launched a tool to connect AdWords conversion data to Salesforce so marketers can tie search campaigns to lead performance all the way through to closed deals and optimize their campaigns ...

For businesses already leveraging Salesforce, data is the lifeblood. It fuels customer relationships, drives sales techniques and informs critical decision making. However, as businesses evolve, merge ...

Salesforce Inc. has introduced a collection of new tools designed to support customers’ artificial intelligence initiatives. The first set of features, which debuted today, will help organizations ...