Ikea is assembling a team of Roblox players to work at its virtual store—and you can even get paid for the job. The Swedish retailer announced in a press release Monday that it will be launching “The ...

While Roblox has become a go-to for brands that want to connect with younger consumers, Ikea is taking a fresh approach and focusing on potential employees. The activation is part of a larger push ...

LONDON — Swedish furniture company IKEA has announced that it is looking for real people to work at its virtual store on Roblox at the end of June. The Roblox game is called “The Co-Worker Game,” ...

The delivery app Shipt released a delivery challenge featured on Roblox's popular "Driving Empire." It felt like gamified gig work, with the mindset of a "Fast & Furious" driver racing against the ...

UNDATED (CNN Newsource/WKRC) - IKEA announced it will hire 10 people to work in its virtual store on Roblox. The virtual store will open in the gaming platform on June 24. The Roblox outlet is called ...