Perhaps you've decided to embark on a marketing research project to answer a specific question; or maybe you're trying to gain focus on an incomplete picture of the market, and you're unsure of next ...

Focus groups can be effective research tools for learning new information about your customers, competitors or products, or confirming marketing assumptions you've made before you begin using them to ...

Understand how the UK can position itself in the global network of trade and capital flows. Fundamental research is needed on what to expect from fluctuations in the exchange rate, on the proclivity ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

The Sociology Department curriculum is organized around what we would like sociology majors to learn. The six key learning objectives are discussed below, along with the courses from the curriculum ...

Developmental objectives. These are high-interest areas that don't currently have reliable baseline data. Developmental objectives do have evidence-based interventions, but they haven't been evaluated ...