You may or may not be using the basic segmentation strategy of RFM (recency, frequency, monetary)—that is, dividing your mailing list into a few buckets based on recency in ordering or visitation to ...

Retailing plays a crucial role in every individual’s day-to-day lives to meet their everyday needs. It is like an open house for trading. As it became a part of everyone’s life, full focused attention ...

What’s a more profitable business strategy: attracting new customers or retaining existing ones? Statistically speaking, a business is better off focusing on retention than acquisition. This isn't new ...

Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns. Want to stop wasting ad dollars on the wrong customers? Learn ...

Advanced house-file modeling techniques have their advantages. But nothing beats the simple recency, frequency, monetary list inventory as a quick, easy-to-read snapshot of your house file. Your RFM ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...