CNBC’s Alex Sherman talks with Project B co-founder Grady Burnett and investor David Krane on what makes this new pro ...

For Stewart, the broader takeaway is clear: Project B doesn't threaten Unrivaled's mission. Instead, it reshapes the global ...

Four WNBA players have now committed to play in Project B, a women's basketball startup league expected to tip off in Europe, Asia and Latin America in November 2026. All-Stars Jewel Loyd, who played ...

The sports universe thrives on a framework of stable, reliable operation. One team wins, one team loses. A season begins at a specific, scheduled point and ends with the crowning of a champion. The ...

Dallas Wings star Paige Bueckers gave a subtle answer when asked about the rumors that she might join Project B, a startup women's basketball league.

BELLEAIR, FLORIDA - NOVEMBER 12: (L-R) Professional basketball players Sophie Cunningham, Caitlin Clark, and Lexie Hull pose for a photo prior to The ANNIKA driven by Gainbridge at Pelican 2025 at ...

On November 5, news broke that 10-time WNBA All-Star, 2016 WNBA MVP, 2016 WNBA champion, and current Seattle Storm star Nneka Ogwumike has become the first known player to sign with Project B, which ...

Maverick Carter, shown here in a June file photo, was a consultant for a new international basketball league planning to launch next fall. Slaven Vlasic / Getty Images When Maverick Carter, LeBron ...

The Phoenix Mercury have a talented trio, as they have Kahleah Copper, Satou Sabally and Alyssa Thomas. Copper joined the team before the 2024 season after the Mercury acquired her in a deal with the ...

Paige Bueckers and Kelsey Plum lead the headliners, a group that also includes Sonia Citron, Kiki Iriafen, Dominique Malonga, Kelsey Mitchell, and Alanna Smith. Fellow newcomer Erica Wheeler was one ...

WNBA MVP finalist Alyssa Thomas on Tuesday became the second player to join Project B, the new women's basketball league that is expected to begin in Europe and Asia in November 2026. The Phoenix ...