For much of the last decade, it has become increasingly important for retail chains and brand owners to integrate digital marketing into all their efforts. But now the pandemic has led to an all-time ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality ...

While experienced search marketers are quite familiar with auctions, the programmatic auction is a different beast. Navigating the ins and outs of programmatic advertising can be a lot harder than ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

Google is aiming to shift more of its digital marketing budget into programmatically traded campaigns, and has set its sights on a 60 per cent target, according to its global chief marketing officer ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. Advertisers have chased “low cost” and large quantities in digital advertising for the ...

Let me start with a simple question — when was the last time you deliberately clicked a banner ad? And if you remember that occasion, what brand or product was it for? Take your time, I have all day.

NEW YORK, Sept. 12, 2018 /PRNewswire/ — Marketers, agencies, publishers and technologists will benefit from maximized educational offerings, information sharing and networking opportunities at this ...

Programmatic media buys now account for 85% of all digital ad spending, according to estimates released in a new report from the Interactive Advertising Bureau. The finding is important, because the ...

For much of the last decade, it has become increasingly important for retail chains and brand owners to integrate digital marketing into all their efforts. But now the pandemic has led to an all-time ...